Oreo - Milk's Favorite Cookie 2016

Idea - To promote Oreo's limited edition cookies, we're holding an election through social media for one of them to become Milk's "new" Favorite Cookie.

Mediums - Print, Online, Social Media

Art Director - Hien Le

Copywriter - Myles Broomfield

Award - Silver SCADDY - Best Use of Social Media

START: Have the classic Oreo announce that he's leaving office. (Print)

NEXT: Each limited edition Oreo will announce their candidacy. (Print) 

MICROSITE: Fans can vote for their favorite cookie by logging in via Facebook or Twitter. (Online)

FACEBOOK: Fans can also keep up with everything happening within the world of the election through Oreo's Facebook page. (Social)